This project began as a contribution to Variety — a society for children in need.
I created a press mold, suitable for coins at almost any size. The press cuts the shape of a heart in the center of the coin. The first experiment was made with Israeli 10 penny coins. They are hardly in use, almost worthless and very available. The idea was to increase the value of a trivial product through the short, one-time process of pressing and cutting.
During the Variety gala evening I stood in the lobby and “broke” hearts. Guests would give me 10p coins, pay 5 ILS and get their coins back, pierced with a heart. That night I raised for Variety more than 5,000 ILS.
The press remains with me to this day and I keep “breaking” hearts, selling them in special events and contributing the revenues to associations supporting children in need.